Melbourne Storm announce AFL legend Joel Selwood as leadership coach

Melbourne Storm have pulled off a coup by nabbing in-demand AFL legend Joel Selwood from a host of rivals for his services.

Selwood has been confirmed as the Storm’s new leadership coach.

It comes following the Geelong great’s recent retirement after 355 AFL games which featured four premiership victories.

The 34-year-old retired as the longest-serving captain in VFL/AFL history and was admired around the competition for his courage and selflessness.

“I’m really excited to be joining Storm. I’ve been watching them and been in envy of what the club has been able to achieve for a long time,” Selwood said following the announcement.

“When the opportunity come up, I saw it as a great chance to get involved in something a bit different in an environment that is so well run.”

A host of AFL clubs had enquired about Selwood’s availability for an off-field role following the conclusion of his decorated playing career, which was capped off when the Cats defeated Sydney in the 2022 grand final in September.

Storm chief Frank Ponissi spoke about the appointment on Friday.

“Joel is an impressive person and has shown he has outstanding leadership qualities as captain of the Cats over a long period of time,” Ponissi said.

“We were particularly impressed with his humility and eagerness to learn, which was no surprise given what we knew about him and from the feedback we got from those we spoke to through the process, including Simon Lloyd at the Cats.

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“We knew our two clubs had a lot of similarities, not just in sustained success but the values we each hold, and Joel has been a constant driver of those values for a long time.

“His leadership qualities and values off the field are just as impressive and have been very well documented over the years which was also very important to us in speaking to Joel about this role.”

Selwood is set to start in the role next month.

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